World leaders, Taiyo and ITO EN partner to bring premium, authentic, ceremonial Japanese green tea and matcha products to North America

Taiyo’s new highly bioavailable, water-soluble SunActive® IsoQ requires lower doses to deliver sought-after quercetin benefits Here is further evidence that global demand for premium Japanese green tea and matcha is stronger than ever. Green tea industry powerhouse ITO EN, well-known global suppliers of authentic, organic ceremonial green tea and matcha powder, has chosen to partner […]

Study finds ceremonial-grade Japanese matcha enhances cognition and reaction times

Study finds ceremonial-grade Japanese matcha enhances cognition and reaction times Well established for its earthy, umami taste, now new science supports the use Japanese matcha in functional foods, beverages and powders.https://youtu.be/LDAkqUpHqMsMatcha has clearly transitioned from unique and trendy to an established flavor showing up in multiple food and beverage categories. There is new evidence that […]